5 Easy Ways to Attract More Buyers to Your Home

Estimated reading time: 4 minutes

Except in rare cases, people want to see a home before they make an offer. It only makes sense, then, to focus as much attention as possible on the home you are selling to encourage more showings especially in the first week or two after listing your property. Consider these five strategies to drive more attention to your property and more showings that may lead to an acceptable offer.

PRICE IT RIGHT
Pricing your property accurately is the most significant factor in attracting potential buyers. If it’s priced too high, your home will be overlooked by many potential buyers and the “Days on Market” will begin to climb. To learn more about how Days on Market affects the sale of a home, this article explains it in more detail.

On the other hand, you don’t want to price it so low that you are leaving money on the table. According to some studies and Realtor.com, pricing a property just a little bit below comparable properties can draw more interest and sell your home more quickly or for more than expected.

One way to start is to request a Comparative Market Analysis (CMA). With your CMA results, you can then compare your property with recently sold properties in your area to assist you in establishing a list price. “How a CMA Can Make You Money On the Sale of Your Home” is a great resource on the details behind what’s involved with a CMA, and an experienced agent will be able to help you to better understand it and assist you in determining the best price given the market conditions in your area.

NATIONWIDE EXPOSURE
Your listing agent should ensure your home is listed in the local Multiple Listing Service (MLS), which agents use to help their buyers find properties. The MLS also syndicates the photos and description of your property to national online services like Zillow, Realtor.com, and Trulia, reaching the majority of buyers who search for homes online. Your home may also receive additional exposure from your agent using social media like Facebook, Instagram, and Twitter. Property flyers in the home and distributed to other agents and brokers, as well as a yard sign to attract drive-by buyers, all serve to provide additional needed exposure.

HIGH-QUALITY PHOTOGRAPHS
Do not underestimate the impact of high-quality visuals on your home. This includes photography, drone footage or aerial photos, video tours, and even a mock layout of the home interior. Based on the statistics below, make sure your home is being shown in the best way possible to get the attention that you want it to receive. Ruby Home reports that:

  • Real estate listings that include professional photography sell 32% faster.
  • Homes with aerial photos sell 68% faster.
  • Home listings with videos get 403% more inquiries than those without them.
  • 63% of people who bought a home in 2020 made an offer for a property based on a virtual tour.
  • The average cost for residential real estate listing photos is $230

COMPLETE PROPERTY DESCRIPTION
Having an accurate, compelling property description is a necessity. While it may not increase the number of people wanting to see your property, it will have a definite impact on the number who don’t feel deceived by flowery words or omitted information. A good property description not only describes the home but also includes features of the home, room sizes, and structural information. By setting the right expectations and providing accurate information about your home up-front, potential buyers are more likely to be serious when they come to see your home at a showing. 

SELLER INCENTIVES
To further entice would-be buyers, you might consider offering incentives such as:

  • A percentage or set amount for the buyer’s closing costs;
  • A refurbishing or replacement allowance;
  • A seller’s home warranty from a well-established home warranty vendor. The article “3 Sound Reasons Why You Should Offer a Home Warranty” explains why many home sellers opt for this incentive and why you may want to do so as well;
  • Be flexible with the possession date. Making it earlier or later based on the buyer’s preferences can also be a significant incentive for some buyers.

By employing these strategies, your agent can significantly boost the visibility of your property, increase the chances of more showings, and find the right buyer for your home sooner rather than later. If you would like me to help you get started, I can create a free, no-obligation Comparative Market Analysis and help you better understand how to sell your home. Please let me know!