My Campaign Contents
My Campaign Contents
This page lists all of the possible branded articles that will be sent to your contacts on your behalf if you purchased the “Smarter Campaigns” or “Instant Content” package. Each tab shows what will be sent to your contact in their assigned status.
Sphere Contacts may receive content for up to 3 years. As a result, they have been separated into 90-day categories based on how long the contact has been in your database. Each 90-day category is listed on the separate “Sphere” page.
Prospect contacts may receive content for up to 3 years. As a result, they have been separated into 90-day categories based on how long the contact has been in your database. Each 90-day category is listed on the separate “Prospect” page.
New Lead: Buyer Contacts may receive content for up to 3 years. As a result, they have been separated into smaller categories based on how long the contact has been in your database. Each category is listed on the separate “Buyer: New Lead” page.
Days 0-30
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Do You Know How to Increase Your Purchase Power?
When someone asks, “What price range are you looking in?” the answer isn’t always as simple as choosing a number. If you’re financing your purchase,…
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How to Know Your Neighborhood’s Real Estate Market
Thinking about buying in your current neighborhood or exploring somewhere new? Real estate markets can look surprisingly different just a few miles apart. Prices, available…
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Understanding the Buying Process Gives You an Edge
Understanding how the buying process works can give you a real advantage when you’re ready to purchase a home. Market conditions, financing, competition, property costs,…
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7 Myths You Should Know About Your Real Estate Agent
Most people have a general idea of what real estate agents do, but the profession is also surrounded by plenty of assumptions. Some are partly…
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Does Your Credit Score Give You the Best Mortgage Options?
Your credit profile can have a meaningful effect on your mortgage options. Depending on the loan, lender, and your overall financial picture, stronger credit may…
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From Offer to Closing: A Simple Process to Purchase Your Next Home
Once you’ve found a property you’d like to make an offer on, it helps to understand what happens between that first offer and the day…
Days 31-180
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Sensible Advice on Choosing the Right Property
When you’re searching for a home, it helps to know the difference between what you truly need and what would simply be nice to have….
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Do You Know the Difference Between a Good and a Great Agent?
Most residential real estate transactions follow a familiar series of steps. What can vary considerably is the way those steps are handled. Agents differ in…
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8 Powerful Reasons for Having an Agent on Your Side Matters More Than Ever
If you haven’t purchased a home in a few years, one part of the process may surprise you. Before touring homes with a real estate…
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Avoid Surprise Costly Repairs with a Home Warranty
A major home system or appliance can be expensive to repair or replace, and those costs have a way of showing up when you least…
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How to Avoid Hard Feelings by Using An Unrelated Agent
It seems like almost everyone knows someone in real estate. So when it’s time to buy or sell a home, working with a friend or…
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Can You Turn an Ugly House Into a Beautiful Home?
Some houses make a great first impression. Others make you wonder what the previous owner was thinking. But dated cabinets, tired flooring, unfortunate paint colors,…
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12 Unique Ways to Finance the Purchase of a Property
When most people think about financing a home, they picture a traditional mortgage with a down payment and monthly payments for the next 15 or…
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How to Make Your Home a Paradise for Your Pets
Sharing your home with a pet means sharing it with someone who may sleep on the furniture, investigate things that are none of their business,…
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Worry Less With a Quality Home Inspection
You found a home you love. You’ve walked through the rooms, opened a few closets, pictured where the furniture might go, and decided you’re ready…
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Sensible Advice on Choosing the Right Property
When you’re searching for a home, it helps to know the difference between what you truly need and what would simply be nice to have….
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11 Things You Should Know Before Making an Offer
Before making an offer, it pays to learn as much as you can about the property and the surrounding area. A home may look great…
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After the Offer: How to Choose the Right Homebuying Services
Once your offer is accepted, several other professionals may become part of your homebuying team. Some services are commonly needed to get from contract to…
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Make Sure to Avoid These Before Closing On a Home
So you’re getting ready to close on a new property. Congratulations! However, beware of these things that can raise red flags with your lender and either delay or cancel your closing.
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How to Cover the Extras With a Home Warranty
Buying a home comes with plenty of expenses you can plan for. It’s the ones you can’t predict—a failed air conditioner, a water heater that…
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From Offer to Closing: A Simple Process to Purchase Your Next Home
Once you’ve found a property you’d like to make an offer on, it helps to understand what happens between that first offer and the day…
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How to Make Your Home Offer More Likely to Get Accepted
A strong purchase offer involves more than deciding how much you’re willing to pay for a home. Price matters, of course, but so can financing,…
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The Eye of the Buyer – What Today’s Home Buyers Want
What catches a buyer’s eye — and what makes one home feel like a better fit than another? Price, location, and the right number of…
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Worry Less With a Quality Home Inspection
You found a home you love. You’ve walked through the rooms, opened a few closets, pictured where the furniture might go, and decided you’re ready…
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How Much More Money Will You Need to Close a Home?
Your down payment probably won’t be the only money you’ll need when buying a home. Closing costs, prepaid expenses, adjustments, and other transaction-related charges can…
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The Ultimate List of Supplies to Make Moving Easier
Whether you’re moving across the street or across the country, the process of moving to a new home can be stressful, time-consuming, and expensive if…
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Avoid Surprise Costly Repairs with a Home Warranty
A major home system or appliance can be expensive to repair or replace, and those costs have a way of showing up when you least…
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What You Need to Know About Appraisals When Buying a Home
You found the home, negotiated the offer, and now the purchase is moving toward closing. Then the appraisal comes in below the agreed purchase price….
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How to Avoid a Stressful Closing
Closing day is the finish line of your home purchase—but getting there involves a lot of details. Loan documents, closing funds, title work, insurance, the…
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The Ultimate Moving Guide, Checklist, and Supplies
Moving comes with a lot of details. Between packing, changing addresses, arranging utilities, coordinating movers, and getting settled in your new home, it’s easy for…
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How Much More Money Will You Need to Close a Home?
Your down payment probably won’t be the only money you’ll need when buying a home. Closing costs, prepaid expenses, adjustments, and other transaction-related charges can…
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12 Things Every New Homeowner Should Do
Once the home buying process is behind you and the keys are finally in your hand, there are a few important things you’ll want to…
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Congratulations on Your New Home!
Congratulations on closing on your new property! This is such an exciting milestone, and I couldn’t be happier for you. As you settle into your…
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I Love It When Happy Clients Recommend Me!
A real estate transaction gives you a pretty good opportunity to get to know your agent. You see how they communicate, how they respond when…
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How Have Your First 30 Days in Your New Home Been?
It’s been 30 days since your closing, and I hope your new home brings you joy, comfort, and cherished memories for years to come. My…
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A Fast, Easy Way to Leave Me a Review
It was a pleasure helping you with your recent real estate transaction, and I hope you were happy with both the experience and the service…
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How a Homeowner Journal Can Save You Time and Money
Owning a home comes with an amazing amount of information to keep track of — appliance manuals, warranties, paint colors, repair records, contractor names, maintenance…
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How to Make Your House a Home
A house may be built from walls, floors, and a roof, but what makes it feel like home is much more personal. It’s the chair…
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Beverage Bar Ideas that Make You Want to Stay Home
A home beverage bar can be as simple or elaborate as you want it to be. It might be a dedicated coffee corner that makes…
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How to Make Your Home Safer for Aging Adults
Children have an amazing ability to find things adults never notice. A dangling cord. An unlocked cabinet. A climbable dresser. A tiny object hiding under…
A “Seller – New Lead” contact is defined as somebody that has indicated a desire to sell their property. This could be from requesting a CMA, obtaining an estimate of value from your website, or simply letting you know they might consider selling.
The Seller – New Lead Campaign will be open for up to 180 days and will consist of the following articles:
Days 0-60
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Confused About Your Home’s Value? Find Out With These 3 Ways
Short of a professional appraisal, there are several ways to estimate what a home may be worth. The challenge is that value can shift based…
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It’s Time To Move When You Don’t Feel It’s Home
Sometimes the clearest sign that it’s time to move has nothing to do with a job transfer or another major life event. Sometimes, the place…
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Boom Or Bust? Essential Advice For Selling Your House Yourself
Selling your home yourself can sound appealing, especially if your goal is to avoid paying an agent for services you believe you can handle on…
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Small Steps to Make Big Progress Organizing Your Home
An organized home doesn’t have to be a perfectly organized home. The real goal is creating spaces that are easier to use, easier to maintain,…
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How to Avoid Hard Feelings by Using An Unrelated Agent
It seems like almost everyone knows someone in real estate. So when it’s time to buy or sell a home, working with a friend or…
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Choosing an Agent: How to Tell the Best from the Rest
Buying or selling a home can be one of the largest financial transactions you’ll ever make, so choosing the right real estate agent matters. Experience…
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How a CMA Can Make You Money On The Sale of Your Home
A well-prepared Comparative Market Analysis (CMA) is an important first step in determining how to price a home for the market. It gives a property…
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The Eye of the Buyer – What Today’s Home Buyers Want
What catches a buyer’s eye — and what makes one home feel like a better fit than another? Price, location, and the right number of…
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How to Know Your Neighborhood’s Real Estate Market
Thinking about selling your home? Market conditions can vary significantly from one neighborhood to another — even within the same city. Understanding what’s happening close…
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5 Easy Ways to Attract More Buyers to Your Home
Before most buyers make an offer, they want to see the home for themselves. That means getting buyers through the door is an important part…
Days 61-120
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How To Paint Your Cabinets Like a Pro
Replacing kitchen or bathroom cabinets can cost thousands of dollars, but if your existing cabinets are structurally sound, painting them can give the entire room…
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Make Every Room Look Amazing With the Right Paint Colors
Few decorating decisions can change the feeling of a room as quickly as a new paint color. The right shade can make a space feel…
Days 121-180
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Big Decorating Mistakes That Turn Away Buyers
The way you decorate and improve your home can affect how buyers respond when it’s time to sell. Some choices feel perfectly right while you’re…
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3 Sound Reasons Why You Should Offer a Home Warranty
When you’re selling a home, a home warranty can do more than provide coverage for the buyer after closing. Depending on the plan, it may…
A “Seller – Active Lead” contact is defined as somebody that has is actively taking steps to sell their property. This could be from requesting a CMA, meeting with agents for listing presentations, or simply letting you know they are ready to sell their property.
The Seller – Active Lead Campaign will be open for up to 180 days and will consist of the following articles:
Days 0-60
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How Understanding Supply & Demand Makes Pricing Your Home Easy
If you’ve bought or sold a home before, you may have noticed that a lender’s appraisal often comes in fairly close to the accepted offer…
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How to Use Curb Appeal to Get Better Offers
Did you know that most buyers form an opinion of your home within 30 seconds as they approach it? In fact, many buyers mentally add…
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5 Critical Traits of a Great Listing Agent
Are all real estate agents the same? Not even close. Licensing may establish the minimum requirements to practice real estate, but experience, communication, market knowledge,…
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How to Market Your Home to the Right Buyers
When you’re preparing to sell your home, attracting buyers is important — but attracting the right buyers is what really matters. Price, features, condition, location,…
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How to Get Better Offers With a Staged Home
Staging isn’t just about making a home look attractive. It’s about helping buyers see themselves living there. According to the National Association of REALTORS® 2025…
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Get More Money by Keeping “Days on Market” Low
“Days on Market” measures how long a property has been listed for sale. It may look like just another statistic, but buyers often pay attention…
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How a CMA Can Make You Money On The Sale of Your Home
A well-prepared Comparative Market Analysis (CMA) is an important first step in determining how to price a home for the market. It gives a property…
-
The Eye of the Buyer – What Today’s Home Buyers Want
What catches a buyer’s eye — and what makes one home feel like a better fit than another? Price, location, and the right number of…
Days 61-180
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It’s Time To Move When You Don’t Feel It’s Home
Sometimes the clearest sign that it’s time to move has nothing to do with a job transfer or another major life event. Sometimes, the place…
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11 Important Ways to Build More Equity for Your Home
Home prices have risen dramatically in the past few years. In the five years starting in October 2020 to October 2025, the median price of…
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How Much Money Real Estate Agents Really Earn
When you see the commission associated with a real estate transaction, it’s easy to assume that’s what the agent earns. But the number connected to…
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How to Make a Big Impact on a Low Budget
Improving your home doesn’t always require a major renovation or a major budget. Some of the most noticeable changes come from relatively simple projects that…
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3 Sound Reasons Why You Should Offer a Home Warranty
When you’re selling a home, a home warranty can do more than provide coverage for the buyer after closing. Depending on the plan, it may…
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5 Warning Signs Your Home’s Price is Inflated
When a home sits on the market longer than expected, price is often one of the first things worth examining — but it shouldn’t be…
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How to Make a Statement At Your Front Door
Your front entrance is one of the first things people notice about your home. Whether you’re preparing to sell or simply want your home to…
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10 Pro Tips On How to Make Home Showings Count
A successful home showing is about more than showing off the house. You want buyers to walk through the door and start imagining what it…
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How to Get Better Offers With a Staged Home
Staging isn’t just about making a home look attractive. It’s about helping buyers see themselves living there. According to the National Association of REALTORS® 2025…
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Get More Money by Keeping “Days on Market” Low
“Days on Market” measures how long a property has been listed for sale. It may look like just another statistic, but buyers often pay attention…
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30 Unique Ideas to Get Buyers Wanting to See Inside
When you’re getting ready to sell your home, don’t overlook what buyers see before they ever step through the front door. Curb appeal is the…
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Make a Better Impression With These Decorative Accents
Most sellers know that decluttering, removing overly personal items, and making the home look and smell clean can help create a good first impression. But…
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Why the Highest Price May Not Be the Best Offer
When several offers arrive on your home, it can be tempting to focus on the highest price first. But the number at the top of…
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3 Sound Reasons Why You Should Offer a Home Warranty
When you’re selling a home, a home warranty can do more than provide coverage for the buyer after closing. Depending on the plan, it may…
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5 Strategic Ways to Make Your Home Stand Out
When several homes similar to yours are competing for the same buyers, price isn’t the only way to stand out. The right incentive may give…
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The Ultimate List of Supplies to Make Moving Easier
Whether you’re moving across the street or across the country, the process of moving to a new home can be stressful, time-consuming, and expensive if…
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What You Need to Know About Appraisals
You’ve accepted an offer and the sale is moving forward — then the appraisal comes in lower than the purchase price. What happens now? Appraisal…
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Do You Know About These Unexpected Seller Closing Costs?
Closing costs aren’t just for buyers. Sellers can have their share of expenses, too, and the amount can vary depending on where you live and…
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How to Avoid a Stressful Closing
Closing day is the finish line of your home sale — but getting there smoothly depends on what happens in the days and weeks leading…
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The Ultimate Moving Guide, Checklist, and Supplies
Moving comes with a lot of details. Between packing, changing addresses, arranging utilities, coordinating movers, and getting settled in your new home, it’s easy for…
-
12 Things Every New Homeowner Should Do
Once the home buying process is behind you and the keys are finally in your hand, there are a few important things you’ll want to…
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Celebrating the Sale of Your Home!
Congratulations on the successful sale of your home! Reaching the closing table is a big accomplishment, and I hope you’re taking a moment to enjoy…
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I Love It When Happy Clients Recommend Me!
A real estate transaction gives you a pretty good opportunity to get to know your agent. You see how they communicate, how they respond when…
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How to Choose the Best Contractor
Whether you’re repairing a roof, replacing windows, remodeling a kitchen, or tackling a much smaller project, the contractor you hire can make a significant difference…
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A Fast, Easy Way to Leave Me a Review
It was a pleasure helping you with your recent real estate transaction, and I hope you were happy with both the experience and the service…
-
How a Homeowner Journal Can Save You Time and Money
Owning a home comes with an amazing amount of information to keep track of — appliance manuals, warranties, paint colors, repair records, contractor names, maintenance…
-
How to Make Your House a Home
A house may be built from walls, floors, and a roof, but what makes it feel like home is much more personal. It’s the chair…
-
Beverage Bar Ideas that Make You Want to Stay Home
A home beverage bar can be as simple or elaborate as you want it to be. It might be a dedicated coffee corner that makes…